Davai Blog

This tutorial is a little follow-up on my previous post about SEO. If you decided that your business would benefit from a website, then I think it’s important for you to get a high return on your investment, but you can never tell by just looking at the way most people approach the issue.

A good idea would be for the website to do well in search engine rankings, but everybody wants that cake, but only a few can eat it too. There are fish out there you simply cannot fry, so you have to see what else is there for dinner. Alright, enough with the food idioms and lets move on to the meat of the problem. OK, seriously now…

I am assuming you aren’t an SEO expert, as most business people aren’t, but that doesn’t mean you can’t take a few baby steps. The best way I thought I can get through this post is with a concrete example, so adjust it to your particular situation accordingly.

The point of this tutorial is to find a way to get to the top of Google’s search results, and to do that we will need to use the Google AdWords Keyword Tool. As an example I will be using a Chinese food restaurant named Zuzu as I did before, and we are again located in Montreal, Canada.

Looking up “chinese restaurant” you see that the competition level is high for that exact wording, but you have a long list of alternative keyword combinations with various search volume and competition levels. Scrolling down you can see the keywords “new chinese restaurant” present no competition and have over 14000 average monthly searches. Coincidentally, this keyword set is a perfect match for Zuzu, so the website can be optimized accordingly.

The next step is for us to get more specific. Looking up “montreal chinese restaurant” returns quite feeble search numbers, but this is the crowd you want the most, since they are looking for exactly what you are offering. Be sure to have the “Montreal” keyword sprinkled in your website and links.

Besides the obvious keywords, you might want to explore additional combinations on a related topic. If you look up “chinese cuisine”, you can see that the search numbers don’t merit adjusting your site, but scrolling down to the “Additional keywords to consider” you can pick out “eat chinese” and “chinese eating” with a total of over 14000 monthly searches and zero competition. Well, you know what to do with that, and as you can see by the lack of smoothness of the post, I’m doing it as I’m writing it.

Keep on searching relevant terms, and put in the necessary time to do a thorough job. All of this has to be done before you put your website together, unless you don’t mind the extra post-release spending. The competition bar is for pay-per-click advertisements, but it’s a good indicator of what your website would be up against in the search results. In Zuzu’s case it’s painfully obvious that “chinese restaurant” is out of the question with the brutal competition already out there, which is why you must focus on a smaller target.