Directory Submission as an SEO Tactic
I came across an interesting blog post on the value of submitting your website to directories. This is an interesting turn of events since directory submission has been an integral part of SEO for a while now. It’s common knowledge that submissions to sleazeball directories will get you nowhere, but to find out that DMOZ is almost as useless is a tough pill to swallow. As of October 2nd, Google officially began the distribution of that pill.
Directory submissions are going the way of meta tags when it comes to the evolution of SEO. When meta tags were relevant, people squeezed all of its juice to get good rankings, and search results were losing relevancy. When the directory submission tactic came onto the scene, the same phenomenon began there too. This is the effect of people wanting the quick fix instead of focusing on content.
I still think getting listed on DMOZ or Yahoo Directory is a good thing. It can get your website crawled more often and you might get some traffic from it, but a link from DMOZ is next to impossible to get these days, and the price tag from Yahoo is a little steep for the return you’re getting.
There are also people out there who do focus on content, just not their own. I see some of my posts reprinted on web pages stuffed with Google ads and flashing banners. There is a link to the original post, but who are they kidding? I hope the next segment of evolution in SEO somehow takes care of that too.
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